{"id":184,"date":"2024-08-12T14:03:19","date_gmt":"2024-08-12T18:03:19","guid":{"rendered":"https:\/\/e02c.com\/blog\/?p=184"},"modified":"2024-08-12T14:03:37","modified_gmt":"2024-08-12T18:03:37","slug":"tiktok-partners-with-amazon-for-in-app-shopping","status":"publish","type":"post","link":"https:\/\/e02c.com\/blog\/index.php\/2024\/08\/12\/tiktok-partners-with-amazon-for-in-app-shopping\/","title":{"rendered":"TikTok partners with Amazon for in-app shopping"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">TikTok is now integrating Amazon shopping directly into its platform, allowing users to make purchases without leaving the app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it matters.<\/strong>&nbsp;Advertisers having access to TikTok\u2019s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How it works:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amazon product recommendations will appear in users\u2019 \u201cFor You\u201d feeds.<\/li>\n\n\n\n<li>Users who link their TikTok and Amazon accounts can complete purchases within TikTok.<\/li>\n\n\n\n<li>The integration will show real-time pricing, Prime eligibility, delivery estimates and product details.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The big picture.&nbsp;<\/strong>Amazon is expanding its reach across social media platforms, having signed a similar deal with Pinterest and existing partnerships with Instagram, Facebook and Snapchat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Between the lines.<\/strong>&nbsp;This integration comes as TikTok Shop, launched about a year ago, seeks to gain traction in the e-commerce space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yes, but.<\/strong>&nbsp;TikTok users have expressed mixed feelings about ads and TikTok Shop videos in their feeds, raising questions about how this new feature will be received.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What they\u2019re saying.<\/strong>&nbsp;\u201cThis shopping experience is powered by Amazon through ads placed on TikTok and allows users to complete product purchases with Amazon in TikTok\u2019s native environment,\u201d TikTok stated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What to watch.<\/strong>&nbsp;How&nbsp;<a href=\"https:\/\/uk.pcmag.com\/social-media\/153815\/tiktok-users-can-now-shop-on-amazon-without-leaving-the-app\">this integration<\/a>&nbsp;affects user experience and engagement on TikTok, and whether it significantly boosts Amazon\u2019s sales through social channels.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-search-engine-land wp-block-embed-search-engine-land\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"rQsm1S0uj4\"><a href=\"https:\/\/searchengineland.com\/tiktok-partners-with-amazon-for-in-app-shopping-445115\">TikTok partners with Amazon for in-app shopping<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;TikTok partners with Amazon for in-app shopping&#8221; &#8212; Search Engine Land\" src=\"https:\/\/searchengineland.com\/tiktok-partners-with-amazon-for-in-app-shopping-445115\/embed#?secret=u8SBVk9VgT#?secret=rQsm1S0uj4\" data-secret=\"rQsm1S0uj4\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>TikTok is now integrating Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters.&nbsp;Advertisers having access to TikTok\u2019s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. How it works: The big picture.&nbsp;Amazon is expanding [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-184","post","type-post","status-publish","format-standard","hentry","category-ecommerce"],"_links":{"self":[{"href":"https:\/\/e02c.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e02c.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e02c.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e02c.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e02c.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=184"}],"version-history":[{"count":1,"href":"https:\/\/e02c.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/184\/revisions"}],"predecessor-version":[{"id":185,"href":"https:\/\/e02c.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/184\/revisions\/185"}],"wp:attachment":[{"href":"https:\/\/e02c.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e02c.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e02c.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}